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Availability of a unified repository of information, which collects information on the interaction with customers - customer base.
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The use of multiple channels of interaction: service at the point of sale, phone calls, emails, events, meetings, registration forms on websites, advertising links, chats, social networks.
- Analysis of the collected customer information and data preparation for the adoption of appropriate organizational decisions - for example, segmentation of customers based on their importance to the company, the potential response to certain promotions, the forecast needs of various products of the company.

In terms of information processing such CRM-system are distinguished:
- Operational CRM - registration and on-line access to basic information on events, companies, projects, contacts.
- Analytical CRM - reporting and analysis of information in various aspects (sales funnel analysis of the results of marketing activities, analysis of the effectiveness of sales by product, customer segments, regions, and other options).
- Collaborative CRM (collaboration - cooperation; joint, coordinated action) - the ability of customers to influence the internal processes of the company (the polls to change the qualities of the product or order the service, a web page to monitor the status of an order, will be notified by SMS about events, choose and order in real-time mode, products and services, and other interactive features).
SUNFLOWER COMMUNICATIONS provides scripting CRM-system Agent Desktop which can be deployed in cloud.
In basis of the complex software solution Agent Desktop lays the postulate that the center of the whole business philosophy is the client and the main activities of the company - are measures to ensure effective sales and customer service.